Sailaja N. Joshi

Posts Tagged ‘LeBron James’

Question: Who should I be?

In American Dream, Branding, Presentation of Self on October 27, 2010 at 7:00 am

Answer: A Cavalier.

So, I love(d) LeBron James. I was in Cleveland his first season with the Cavs and the man is he awesome to watch. The man, moves. I like the rest of Cleveland, was pretty upset (understatement) when the man moved to the Heat. But that is all in the past.

This newest ad by Nike titled Rise gives us a glimpse into the icon that LeBron has become, or wants to be. Its hard to say whether this work is the creative genius of LeBron, or the work of their ad agency, but none the same the message is provocative. Not only that, the ad challenges our thinking of LeBron and the status we have given him in our society. Is it really his responsibility to be a role model? Should he really involve an entire state or nation in his career decisions?

The truth is, LeBron is a Cavalier. He went against what the public wanted to better himself. We as Americans should appreciate it, after all we are the country that invented the self-made man. In a society where CEOs continue to pay themselves millions of dollars in bonuses while laying off lower level workers, can you really blame LeBron for making the move?

So, what are your thoughts my readers? Who should LeBron be?

Advertisements